Full job descriptionDo you have a MARKETING background gained within automotive? This
is a genuinely interesting and varied role in which you could be
working on a national advertising campaign on Monday, reviewing
creative with an agency on Tuesday, developing a sports or talent
partnership on Wednesday, helping with a car launch or event on
Thursday and analysing the campaign results on Friday. Fabulous
role with lots of growth potential !

TITLE : OEM Automotive Marketing Specialist

Work style: Office Location: London

sector : Cars

Salary : to £55,000 + 15% bonus scheme (£8,250) and
other great benefits

The opportunity

This role is a genuinely fun marketing role, and quite different
from a conventional automotive marketing job. What makes it
particularly interesting is that you will not simply be
maintaining an established brand. This particular passenger car
brand is relatively new and is growing rapidly, and the role is
about helping shape how the brand looks, sounds and behaves in
the UK market. You will have the opportunity to take ownership,
be creative and make an immediate impact

The job Reporting into the Senior Brand Manager, you will
support across the full marketing mix and funnel, ensuring
consistency of messaging, tone of voice and creative execution
across all touchpoints

This role is VARIED: One week could involve working with the
creative agency on a national advertising campaign; another could
involve a new-car launch, social/digital content, an event,
retailer activation or a sports/talent partnership. The remit
covers ATL, digital, social, CRM, retail and experiential
marketing rather than one narrow marketing channel.

Duties:

· Work on brand collaborations, ambassadors, talent
partnerships and sports sponsorships, including events and
experiential activations.

· Meet with the Senior Brand Manager and marketing team to
review what’s coming up — perhaps a new vehicle launch or
national brand campaign.

· Check campaign timelines, budgets, creative assets and
messaging.

· Review new creative work from the agency — advertising,
video, social content, imagery, campaign copy etc

· Work on a sports sponsorship, ambassador/talent
relationship or brand collaboration

· Prepare or deliver a vehicle launch, event, partnership
activation or retailer marketing event — coordinating agencies,
suppliers, content and stakeholders

· Analyse the campaign results

· Create presentations

Requirements:

· Bachelor’s degree in marketing, communications, business
or a related field.

· Experience within automotive ( either in an OEM or working
in an agency with OEM clients) is essential

· 3 years experience in marketing