Full job descriptionFreelance Conceptual Creative | Brand Platform Development


Hybrid, Birmingham.
Initial 2 to 5 day project
ASAP start, preferably next week
Rate: £400 - £600 p/day DOE


We are looking for a senior conceptual creative who knows how to build a brand platform, not simply execute an existing one.


A leading technology-led creative and marketing business needs immediate freelance support on a focused brand project.


You will help turn strategy and insight into a clear creative platform, distinctive campaign territories and ideas that can work across multiple customer touchpoints.


This brief needs someone who can get to the central idea quickly, explain why it works and show how it could develop into a wider campaign.


You should have experience in:


• Brand platform development
• Campaign concepts and creative territories
• Integrated creative thinking
• Brand storytelling
• Translating strategy into creative ideas
• Presenting work to senior stakeholders or clients


Your portfolio should show the thinking behind the work. We need to see how you developed the central idea, not only the final assets.


Experience across retail, FMCG, lifestyle, hospitality or consumer brands would be useful.


This is not a production design, artworking or campaign rollout role.


You must be UK-based, available within the required window and able to work on a hybrid basis at a the HQ in Birmingham.


Send your CV, portfolio, availability and day rate to Dean Cousin at