Full job descriptionSenior Brand Manager
Walker Cole International is exclusively partnered with a leading European consumer healthcare company based in Reading. They are searching for a Senior Brand Manager to shape and deliver the long-term strategy for a portfolio of established OTC brands; owning the P&L, leading 360° activation and driving innovation at a time of accelerated growth and portfolio expansion. This is a hybrid role, with three days per week in the Reading office.
Your responsibilities will include:
*Leading long-term brand strategies and annual brand plans, and owning the full activation roadmap across ATL, BTL, digital, PR, shopper and e-commerce.
*Holding full accountability for the brand P&L and A&P budget, leading performance reviews and turning data into clear strategic recommendations.
*Shaping the innovation pipeline and overseeing NPD/EPD projects from concept and business case through to launch, in partnership with global teams.
*Acting as senior project lead across Sales, Supply Chain, Regulatory, Medical, Finance and agencies, while coaching and developing Brand Managers.
To be considered for this opportunity, you should possess:
*4+ years’ brand management experience within FMCG or Consumer Healthcare, with proven 360° brand-building and NPD launch capability.
*Demonstrable commercial acumen, including P&L ownership and strong analytical skills across insight, digital and performance data.
*The ability to influence senior stakeholders and lead cross-functional teams, with a creative, entrepreneurial and hands-on mindset.
Brand Management | Senior Brand Manager | Marketing | Consumer Healthcare | OTC | FMCG | P&L | 360 Marketing | NPD | Innovation | Brand Strategy