Marketing Lead
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Added before 4 Days
- England,East Midlands,Leicestershire
- Full Time, Permanent
- £60,000 - £80,000 per annum
Job Description:
Full job descriptionSenior Marketing Manager/Marketing Lead
Up to £70-80K plus Bonus
Leicester (Hybrid)
Ready to lead overall marketing and drive real commercial growth?
A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content.
Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents.
This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance.
What you’ll do
*Own and deliver the overall digital marketing and demand-generation strategy
*Lead a team across marketing
*Demand generation activities including events, PR, and other GTM techniques
*Develop go-to-market campaigns for new AI and technology products
*Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta
*Develop email marketing, lead nurturing and ABM activity
*Drive website CRO, landing pages and A/B testing
*Analyse performance, ROI and pipeline
*Manage digital marketing budgets and external agencies where required
*Identify new opportunities across emerging areas such as GEO, AEO and AI search
*Mentor and develop team members while driving best practice
What we’re looking for
You’ll have 7+ years’ digital marketing and demand-generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources.
You’ll bring:
*Strong strategic and hands-on GTM/acquisition marketing experience
*Proven SEO and PPC expertise
*Experience with Google Ads, LinkedIn and Meta
*Strong knowledge of B2B lead generation, ABM and marketing funnels
*Experience with CRM and marketing automation platforms (HubSpot)
*Strong analytical and reporting skills
*Experience managing budgets and measuring ROI
*Excellent communication, presentation and leadership skills
*A commercially focused, data-driven approach
*Rates depend on experience and client requirements
Up to £70-80K plus Bonus
Leicester (Hybrid)
Ready to lead overall marketing and drive real commercial growth?
A growing UK technology business is looking for an experienced Marketer to lead its digital marketing function and drive B2B lead generation across digital, brand/product marketing, paid social, email and content.
Our client operates across VoIP, business broadband, cloud communications and emerging AI technology, including AI-powered phone systems and voice agents.
This is a senior, hands-on leadership role with full ownership of digital marketing strategy, campaigns, budget and team performance.
What you’ll do
*Own and deliver the overall digital marketing and demand-generation strategy
*Lead a team across marketing
*Demand generation activities including events, PR, and other GTM techniques
*Develop go-to-market campaigns for new AI and technology products
*Manage and optimise Google Ads, Microsoft Ads, LinkedIn and Meta
*Develop email marketing, lead nurturing and ABM activity
*Drive website CRO, landing pages and A/B testing
*Analyse performance, ROI and pipeline
*Manage digital marketing budgets and external agencies where required
*Identify new opportunities across emerging areas such as GEO, AEO and AI search
*Mentor and develop team members while driving best practice
What we’re looking for
You’ll have 7+ years’ digital marketing and demand-generation experience, ideally within B2B technology, SaaS, telecoms or an agency environment, with previous experience leading a team or managing marketing resources.
You’ll bring:
*Strong strategic and hands-on GTM/acquisition marketing experience
*Proven SEO and PPC expertise
*Experience with Google Ads, LinkedIn and Meta
*Strong knowledge of B2B lead generation, ABM and marketing funnels
*Experience with CRM and marketing automation platforms (HubSpot)
*Strong analytical and reporting skills
*Experience managing budgets and measuring ROI
*Excellent communication, presentation and leadership skills
*A commercially focused, data-driven approach
*Rates depend on experience and client requirements
Job number 4194767
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