Full job description Head of Marketing – Global B2B Events
£70,000 – £80,000 + Benefits
London | Hybrid – 2–3 days in the office
An exciting opportunity has arisen for an accomplished Head of Marketing to join a highly successful, growing B2B events business with an established portfolio of international conferences.
This is a key leadership role for an experienced events marketer who can combine strategic thinking with hands-on execution, bringing fresh ideas, commercial focus and best-in-class marketing practices to the business.
Leading a small, experienced marketing team, you will take ownership of the marketing strategy across a portfolio of approximately 15 international events, driving audience acquisition, delegate growth, brand development and overall event performance.
Responsibilities
*Lead and develop a high-performing events marketing function
*Own the marketing strategy across an international conference portfolio
*Manage and mentor two Senior Marketing Managers
*Develop innovative, commercially focused campaigns that drive delegate acquisition and engagement
*Remain hands-on across campaign planning and execution
*Introduce fresh ideas, processes and marketing best practice
*Work closely with senior leadership, sales, production and wider event teams
*Travel internationally approximately 4–5 times per year, including destinations such as New York, Singapore, Cape Town and Nairobi
Qualifications
*You will be a polished, commercially minded B2B events marketer with 7–8+ years’ experience, ideally gained within conferences or high-level business events.
Required Skills
You will have:
*Extensive B2B conference/events marketing experience
*A strong track record of delivering successful delegate acquisition campaigns
*Previous experience managing and developing a marketing team
*Excellent strategic and hands-on digital marketing capabilities
*Strong commercial awareness and analytical skills
*A professional, articulate and confident communication style
*The ability to lead from the front and positively influence a growing business
Preferred Skills
*Experience marketing conferences within financial services, finance or related professional markets would be highly advantageous.
Pay range and compensation package
*£70,000 – £80,000 + £10,000 Bonus + Benefits