Full job descriptionThe CRM Manager role in Leeds is working for a D2C brand. You’ll oversee the day-to-day management and optimisation of the company’s CRM systems. Your role will help drive customer engagement and streamline internal processes to support business growth.
Client Details
A D2C brand with a marketing & digital team of 7+ marketers, currently investing heavily in their CRM function.
Description
The key responsibilities for the CRM Manager role will include:
*Manage and maintain the company’s CRM systems to ensure effective functionality. The CRM is built from Microsoft Dynamics 365.
*Analyse customer data to identify trends and opportunities for business improvement.
*Collaborate with cross-functional teams to align CRM strategies with broader business goals.
*Develop and implement campaigns to improve customer engagement and retention.
*Provide training and support to staff on CRM tools and best practices.
*Monitor CRM performance metrics and prepare regular reports for key stakeholders.
*Ensure compliance with data protection and privacy regulations.
*Identify and recommend system upgrades or changes to enhance efficiency.
Profile
For the CRM Manager role, a successful candidate should have the below experience:
* 3-4+ years experience in a CRM and/or marketing automation focused role.
* Experience with common CRM platforms will be considered, including Hubspot, and MS Dynamics.
* Experience working in a B2C or D2C industry is highly desirable.
* Strong analytical skills to interpret customer data effectively.
* Ability to collaborate with various teams to drive CRM initiatives.
* Knowledge of data protection and privacy regulations.
* Ability to work autonomously.
* Excellent organisational and communication skills.
Job Offer
On offer for the CRM Manager role:
*Salary range: Up to £50K - experience dependent.
*Hybrid working arrangement with 4 days on-site in Leeds.