Growth and Demand Generation Lead - Travel (B2B)
other jobs Michael Page Marketing
Added before 4 Days
- England,London,City of London
- Full Time, Permanent
- £70,000 - £80,000 per annum
Job Description:
Full job descriptionLead global demand generation strategy across multiple B2B brands, driving pipeline growth, digital performance and revenue through integrated marketing, automation, paid media, SEO and CRO. This is a senior leadership opportunity to shape international growth strategy while leading high-performing regional teams and partnering closely with sales and marketing leaders to deliver measurable commercial results.
Client Details
A global travel brand (B2B)
Description
*Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
*Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
*Own digital marketing performance, large budget optimisation and ROI across multiple international markets
*Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
*Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
*Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
*Oversee reporting, attribution and performance dashboards to inform strategic decision-making
*Shape global SEO and organic growth strategies alongside content and digital teams
*Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile
*10+ years’ experience in demand generation, growth marketing and digital
*Experience leading international B2B marketing teams (This is essential)
*Experience working at a Head of + level previously is essential
*Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
*Experience managing large paid media and digital budgets
*A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
*Strong commercial acumen and experience working closely with sales leadership
*Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
*Experience leading distributed teams and driving performance across multiple regions
Job Offer
£70k - £80k
Bonus and Benefits
Central London - Hybrid - 3 to 4 days a week onsite
Client Details
A global travel brand (B2B)
Description
*Develop and execute global demand generation strategies that deliver measurable pipeline and revenue growth
*Lead integrated acquisition campaigns across paid search, paid social, programmatic, email and digital channels
*Own digital marketing performance, large budget optimisation and ROI across multiple international markets
*Drive website optimisation and conversion rate improvement through testing, analytics and personalisation
*Build scalable marketing automation and lead nurture programmes aligned to the B2B buyer journey
*Partner with sales and marketing leadership to optimise lead management, scoring and pipeline performance
*Oversee reporting, attribution and performance dashboards to inform strategic decision-making
*Shape global SEO and organic growth strategies alongside content and digital teams
*Lead, mentor and develop high-performing international marketing teams while establishing consistent ways of working across regions
Profile
*10+ years’ experience in demand generation, growth marketing and digital
*Experience leading international B2B marketing teams (This is essential)
*Experience working at a Head of + level previously is essential
*Strong expertise across paid media, marketing automation, CRM, SEO, CRO and performance marketing
*Experience managing large paid media and digital budgets
*A data-driven approach with experience managing marketing-attributed pipeline, revenue and ROI
*Strong commercial acumen and experience working closely with sales leadership
*Excellent stakeholder management skills, with the ability to influence senior leaders across global markets
*Experience leading distributed teams and driving performance across multiple regions
Job Offer
£70k - £80k
Bonus and Benefits
Central London - Hybrid - 3 to 4 days a week onsite
Job number 4219008
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