Full job descriptionWeb Implementation Analyst
Hybrid - Manchester (3x days per week)
£60,000 - £70,000 + bonus


This is an exciting opportunity for a Web Instrumentation Analyst to play a key role in shaping how digital customer behaviour is tracked, measured, and understood. You’ll work across web and mobile platforms, driving data quality and enabling data-driven decision making through robust tracking and analytics implementations.


The Company
They are a well-established organisation with a strong digital presence and a commitment to leveraging data to improve customer experiences. With continued investment in analytics and customer insight capabilities, they are expanding their data function and looking for individuals who can have a tangible impact. You’ll join a collaborative environment where innovation, quality, and continuous improvement are highly valued.


The Role
As a Web Instrumentation Analyst, you will be responsible for ensuring accurate and scalable tracking across digital platforms.
Key responsibilities include:
*Defining, implementing, and maintaining data layers across web and mobile products
*Managing website and app tagging to ensure accurate data collection
*Implementing and validating tracking pixels and analytics solutions
*Supporting A/B testing and experimentation initiatives
*Collaborating with Product, Marketing, Analytics Engineering, and Technology teams
*Conducting QA and optimisation of tracking implementations
*Supporting attribution and digital performance reporting
*Developing insight into user behaviour through analytics data
*Ensuring tracking remains compliant with relevant data privacy and consent requirements


Your Skills & Experience
*Strong commercial experience with JavaScript
*Hands-on experience with Adobe Analytics and associated tagging solutions
*Experience implementing and troubleshooting complex tracking solutions
*Knowledge of data layers, tag management systems, and digital analytics best practices
*Experience working with web and mobile app analytics
*Understanding of ecommerce or customer journey analytics
*Familiarity with consent management platforms and privacy requirements
*Strong stakeholder management and communication skills
*Experience with GA4, Looker, or similar reporting and visualisation tools is beneficial
*A proactive and detail-oriented approach to problem solving


What They Offer
*Salary of £55,000 - £70,000 depending on experience
*Hybrid working model with 3 days per week in the Birmingham office
*Generous holiday allowance
*Pension contribution
*Private healthcare and additional wellbeing benefits
*Ongoing training and career development opportunities
*The chance to influence the organisation’s digital analytics strategy and make a measurable business impact


How to Apply
To learn more about this Web Instrumentation Analyst opportunity, apply today with your CV and a member of the team will be in touch.