Full job descriptionCRO Manager
Macclesfield (Office Based) | Up to £60,000 + Benefits
This is an opportunity to take ownership of a growing Conversion Rate Optimisation function within a high-performing digital business. You will lead experimentation across multiple customer journeys, influence commercial strategy, and play a key role in shaping the future of the CRO capability while delivering measurable business impact.
The Company
They are a well-established digital organisation operating multiple high-traffic online platforms across a range of sectors. Driven by data, performance marketing, and customer experience, they generate significant volumes of customer enquiries through sophisticated acquisition channels.
With substantial investment in digital marketing and a strong focus on continuous improvement, they are committed to using experimentation, analytics, and technology to optimise customer journeys and commercial outcomes. This is a business that values innovation, collaboration, and evidence-based decision making.
The Role
You will lead the CRO strategy and experimentation roadmap across a portfolio of high-traffic lead generation journeys.
Responsibilities include:
*Owning and managing the conversion rate optimisation roadmap.
*Developing data-driven hypotheses and building a structured testing programme.
*Designing, building, and validating A/B tests using HTML, CSS, and JavaScript.
*Executing experiments through an experimentation platform and ensuring reliable implementation.
*Using behavioural analytics tools to identify user friction and optimisation opportunities.
*Analysing test results and translating insights into commercial recommendations.
*Prioritising experimentation activity based on business impact, traffic levels, and lead quality.
*Collaborating with Marketing, Technical, and Compliance teams to deliver optimisation initiatives.
*Presenting findings, forecasts, and recommendations to senior stakeholders.
*Supporting the development of CRO processes, frameworks, and future team growth.
Your Skills & Experience
*Strong commercial experience in Conversion Rate Optimisation within high-traffic digital environments.
*Hands-on experience building and deploying A/B tests using HTML, CSS, and JavaScript.
*Solid understanding of experimentation methodology, statistical significance, and test analysis.
*Experience using experimentation platforms such as Convert.com or similar tools.
*Knowledge of behavioural analytics platforms including tools such as Mouseflow, Clarity, FullStory, or equivalent.
*Strong understanding of user experience principles and customer journey optimisation.
*Commercial mindset with the ability to balance conversion growth, lead quality, and profitability.
*Excellent stakeholder management and communication skills.
*Experience working within fast-paced digital marketing or performance marketing environments.
What They Offer
*Clear progression opportunities
*Collaborative and supportive working environment
*Additional employee perks and incentives
How to Apply
If you are an experienced CRO professional looking to lead experimentation at scale and make a meaningful commercial impact, apply today to learn more about this opportunity.