Full job descriptionBrand Manager
*Beauty
*Manchester - Hybrid
*£40k - £45k
An exciting opportunity has arisen to join a fast-growing, digitally led beauty brand at a pivotal stage of its growth. With a strong direct-to-consumer presence and an ambitious marketing agenda, the business is looking for a commercially minded and creatively driven Brand Manager to lead integrated campaigns, shape brand storytelling and deliver impactful marketing initiatives across multiple channels.
Key Responsibilities
Integrated Brand Campaigns
*Own the end-to-end management of integrated brand campaigns, from strategic planning and concept development through to launch and post-campaign analysis.
*Act as the central brand hub for campaigns and projects, coordinating stakeholders, deliverables, timelines and approvals across the business.
*Develop campaign plans that align creative ambition with brand positioning, marketing priorities and commercial objectives.
*Work closely with e-commerce, new product development and senior leadership to identify opportunities for always-on brand moments, seasonal campaigns and product launches.
*Ensure campaigns are delivered on time, on brief and consistently across all relevant customer touchpoints.
Brand Strategy & Storytelling
*Develop and maintain an always-on brand content calendar and campaign playbook, ensuring a consistent pipeline of relevant, engaging brand stories throughout the year.
*Translate brand strategy into compelling creative briefs, campaign concepts and messaging frameworks.
*Work closely with the creative team to deliver high-quality assets that build brand awareness, reinforce positioning and maintain a consistent visual identity and tone of voice.
*Ensure brand storytelling is cohesive across digital marketing, social media, influencer activity, partnerships, paid media and e-commerce.
*Identify opportunities to bring the brand to life through relevant cultural moments, creative activations and new campaign formats.
Creative Briefing & Campaign Delivery
*Produce clear, detailed creative briefs covering campaign objectives, messaging, audience, deliverables and asset requirements.
*Brief and coordinate the production of video content, educational graphics, paid media assets, campaign imagery and supporting marketing materials.
*Work closely with creative teams and external agencies to manage progress, feedback and approvals, ensuring deadlines and quality standards are met.
*Develop organised campaign toolkits, presentations and decks that communicate campaign strategy, timelines, assets and execution plans to internal teams.
*Review and proofread creative assets, video scripts, copy, headlines and campaign messaging to ensure accuracy, consistency and alignment with brand guidelines.
*Proactively identify and resolve delivery challenges, maintaining momentum across multiple projects simultaneously.
Cross-Functional Collaboration
*Partner with influencer marketing, partnerships, organic social and creative teams to deliver joined-up campaigns that maximise reach, engagement and brand impact.
*Work closely with e-commerce to ensure campaigns, launches and brand activations translate effectively across the website, including Shopify product pages and landing pages.
*Collaborate with new product development teams to support product launches with relevant storytelling, messaging and campaign assets.
*Present campaign plans, creative concepts and progress updates to cross-functional teams and senior stakeholders.
*Build strong working relationships across the business, ensuring teams understand campaign objectives, responsibilities and timelines.
*Work confidently with external agencies and partners to support campaign execution, events and brand activations.
Campaign Performance & Optimisation
*Track campaign delivery and evaluate performance against agreed objectives and KPIs.
*Analyse campaign results, audience engagement and channel performance to understand what is working and identify areas for improvement.
*Present clear post-campaign reports, highlighting key learnings, commercial impact and recommendations.
*Translate performance insights into short- and long-term strategic recommendations to improve future campaigns and strengthen brand effectiveness.
What We’re Looking For
*Proven experience in brand marketing, integrated campaign management or a similar marketing role within a consumer-facing business.
*Demonstrable experience managing integrated brand campaigns end-to-end, from strategy and briefing through to execution and performance analysis.
*Experience within beauty, cosmetics, skincare or another fast-moving consumer category would be highly advantageous.
*A natural storyteller with the ability to translate brand positioning into compelling campaign concepts and consistent messaging across multiple channels.
*Strong creative briefing skills, with the ability to communicate ideas clearly and collaborate effectively with designers, content creators, agencies and wider marketing teams.
*Excellent project management and organisational skills, with the ability to coordinate multiple campaigns, stakeholders and deadlines in a fast-paced environment.
*Confidence presenting campaign plans, creative ideas and performance results to senior stakeholders and cross-functional teams.
*A meticulous eye for detail, particularly when proofreading copy, reviewing creative assets and maintaining brand consistency.
*A commercially aware mindset, understanding how brand marketing contributes to awareness, customer acquisition, engagement and sales.
*Experience working cross-functionally with e-commerce, product development, influencer marketing, partnerships, social media and creative
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