Full job descriptionHead of Brand & Creative
Upto £60k
Greater Manchester - Hybrid


The Opportunity
An exciting opportunity has arisen to join an ambitious, fast-growing consumer fashion brand at a pivotal stage of its journey. With a major seasonal period ahead and its first full year of growth underway, the business is looking for a Head of Brand & Creative to define its creative identity, shape how the brand shows up across every touchpoint and establish the foundations for its next phase of growth.


Key Responsibilities
Brand Strategy & Guardianship
*Own and evolve the brand identity, including visual language, tone of voice, photography, video style and overall creative positioning.
*Develop and maintain clear brand guidelines that ensure consistency across internal teams, external partners and customer touchpoints.
*Lead creative sign-off across social media, email, website, packaging, paid advertising and campaign assets.
*Protect the integrity of the brand while identifying opportunities to evolve its identity as the business grows.
*Ensure the brand’s product fit, inclusivity and full size and length offering are communicated authentically and consistently.
Creative Direction & Campaigns
*Set the creative vision for seasonal campaigns, product launches, brand moments and wider marketing initiatives.
*Lead campaign development from initial concept and moodboards through to casting, styling, production and final delivery.
*Direct photography and video shoots, providing clear creative direction on set and maintaining a consistently high standard of output.
*Develop social-first creative concepts that translate the brand’s identity into engaging, platform-native content for TikTok, Instagram and other relevant channels.
*Balance creative ambition with speed, budget and commercial priorities, ensuring campaigns deliver both brand impact and product performance.
Founder-Led Content & Storytelling
*Work closely with the founders to shape their on-camera presence, personal brand and role within the wider brand narrative.
*Develop founder-led content that feels authentic, distinctive and connected to the brand’s identity.
*Establish a clear relationship between founder storytelling and brand communications, ensuring both reinforce the same overall vision.
*Identify opportunities to use founder visibility to build trust, community and deeper audience engagement.
Product Launches & Commercial Alignment
*Own the creative strategy for product launches, defining the core idea, creative assets, messaging and rollout across channels.
*Partner with marketing and e-commerce teams to align creative plans with launch calendars, promotional activity and commercial objectives.
*Ensure assets are delivered on time, to brief and at the quality required across all relevant platforms.
*Use audience insights, creative performance and commercial data to inform future campaigns and continuously improve output.
Team Leadership & Production
*Lead, develop and inspire a team across design, social and content, establishing a clear creative direction and high standards of execution.
*Set priorities, delegate effectively and provide constructive feedback that develops individual capability and improves the quality of the work.
*Build an environment that encourages creativity, ownership, collaboration and accountability.
*Brief and manage external creative partners, including photographers, videographers, stylists, creators and agencies.
*Oversee creative production budgets, schedules and resources, ensuring efficient delivery without compromising quality.
What We’re Looking For
*Proven experience leading brand and creative direction within a consumer-facing business, ideally across fashion, activewear, lifestyle or direct-to-consumer brands.
*A strong creative portfolio demonstrating campaigns, shoots and brand projects you have personally led and directed.
*Excellent art direction skills across photography, video, styling and wider visual storytelling.
*A genuinely social-first mindset, with a strong understanding of how creative works across TikTok, Instagram and emerging digital platforms.
*Experience leading and developing a multidisciplinary team across creative, content, design or social.
*The ability to translate brand strategy into compelling creative concepts, clear briefs and high-quality execution.
*A commercial mindset, understanding how distinctive creative can drive brand awareness, engagement, customer acquisition and sales.
*Confidence working closely with founders and senior stakeholders, influencing decisions and constructively challenging ideas when needed.
*Strong organisational and project management skills, with the ability to manage multiple campaigns, deadlines and stakeholders simultaneously.
*A proactive, hands-on approach, comfortable moving between setting the strategic vision and getting directly involved in the creative detail.
Why This Opportunity?
*Creative ownership: Take the lead in defining and evolving the identity of an ambitious, growing consumer brand.
*Direct founder access: Work closely with the founders, with the opportunity to influence decisions and shape the business’s creative direction.
*Leadership opportunity: Build, develop and inspire a team across design, social and content.
*Creative variety: Work across campaigns, shoots, social-first content, founder storytelling and product launches.
*Commercial impact: Play a central role in connecting creative excellence with brand growth and business performance.
*Room to build: Establish the standards, processes and creative foundations that will support the brand’s next stage of growth.
BH37730