Full job descriptionHead of Marketing
Salary: £60,000 + Benefits Location: Cheshire
Robert Half are partnering exclusively with a long-established and highly successful live entertainment business to recruit a Head of Marketing.
This is a newly created role offering the opportunity to take ownership of the marketing strategy across a portfolio of well-known touring entertainment brands.
Reporting to the Commercial Director, you’ll lead a small marketing team and work closely with external agencies to drive customer acquisition, increase ticket sales and ensure marketing activity delivers measurable commercial results.


The Role
You’ll be responsible for developing and delivering the overall marketing strategy across multiple live events, shows and entertainment brands.
Key responsibilities include:
*Creating and implementing the overall marketing strategy
*Driving audience growth, customer acquisition and ticket sales
*Leading, developing and coaching a marketing team of four
*Managing external agencies across paid media, SEO and digital channels
*Overseeing CRM, digital marketing, social media, content and brand activity
*Monitoring campaign performance, ROI and return on ad spend (ROAS)
*Using customer insight and data to guide marketing decisions
*Working closely with commercial and operational stakeholders across the business
*Supporting launches into new venues and locations


The Candidate
We’re looking for an experienced marketing professional with a broad skill set and a strong commercial mindset.


You will ideally have:
*Previous experience in a Marketing Manager, Senior Marketing Manager, Growth Marketing Manager or Head of Marketing role
*Experience developing and delivering multi-channel marketing strategies
*Strong knowledge of digital marketing, CRM and customer acquisition
*A data-driven approach with the ability to analyse performance and optimise campaigns
*Experience managing budgets and external agencies
*Previous team leadership experience
*Excellent communication and stakeholder management skills
*A hands-on approach and willingness to get involved in delivery as well as strategy
What’s on Offer?
*Opportunity to shape a newly created Head of Marketing position
*Direct influence on commercial performance and business growth
*Broad role spanning multiple brands and channels
*Genuine autonomy and visibility within the leadership team
*Collaborative and entrepreneurial environment
*Salary of £60,000 plus benefits
*25 days holidays
If you’re looking for an opportunity to take ownership, drive growth and make a visible impact within a unique and exciting business, we’d love to hear from you.
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