Full job descriptionPublic Relations Manager (Automotive OEM Experience Essential)
Location: West London
Salary: £75,000 - £90,000 DOE + 15% Company Performance Bonus
OTE: Up to £105,000 + Comprehensive Benefits Package
Contract: Permanent, Full-Time
An exciting opportunity has arisen for an experienced Public Relations Manager to join a rapidly growing automotive manufacturer as it prepares to launch a new premium brand in the UK.
This is a rare chance to play a pivotal role in shaping the reputation, voice and market presence of a new automotive challenger brand from day one. Working within a fast-paced, entrepreneurial environment, you will lead the UK PR strategy, driving awareness across consumer, business and automotive audiences while ensuring a compelling and consistent brand narrative.
Key Responsibilities
*Develop and deliver the long-term UK PR strategy.
*Create and execute PR plans aligned with commercial objectives and product launches.
*Lead all product, corporate and brand communications activity.
*Build and maintain relationships across automotive, business, consumer and lifestyle media.
*Act as the key communications contact between UK operations and international stakeholders.
*Work closely with Marketing and Social Media teams to deliver integrated campaigns.
*Drive retailer PR activity and maximise local market opportunities.
*Manage external PR agencies and communications partners.
*Draft and distribute press releases, media briefings and executive communications.
*Secure positive media coverage and enhance brand awareness.
*Plan and deliver press launches, media events and stakeholder engagement programmes.
*Lead crisis communications planning and response activity.
*Collaborate with Product, Sales, Network Development, Fleet and Aftersales teams.
*Monitor campaign performance and provide strategic recommendations.
*Manage PR budgets and associated resources.
About You
*Minimum 7 years’ experience within Public Relations, Corporate Communications or Corporate Affairs.
*Automotive OEM experience is essential.
*Proven track record of developing and delivering successful PR strategies.
*Strong media relationships across automotive, business and consumer publications.
*Experience managing PR agencies and external stakeholders.
*Crisis communications and reputation management expertise.
*Excellent written and verbal communication skills.
*Strong project management and organisational abilities.
*Commercially minded with excellent strategic judgement.
*Comfortable working in a fast-growth environment and managing multiple priorities.
*Experience within premium automotive, mobility or technology sectors would be advantageous.
Benefits
*15% Company Performance Bonus
*Premium Vehicle Scheme for employees and eligible family members
*Private Medical Insurance
*Enhanced Pension Scheme
*Life Assurance
*Ongoing Training & Development
*Employee Assistance Programme
*Excellent Career Progression Opportunities
Why Apply?
This is a genuine opportunity to join a business at a pivotal stage of its UK growth journey. You’ll help build a premium automotive brand from the ground up, influence strategy from launch, gain exposure to senior leadership and play a key role in shaping market perception. For an ambitious automotive PR professional seeking ownership, visibility and long-term career growth, opportunities like this are exceptionally rare.