Full job descriptionNenebrook Recruitment Group have been engaged have been engaged by one of our long-term Motor Retail industry clients to lead on the recruitment of a NEW General Manager vacancy for a highly regarded client.
This is national search (relocation package offered) to secure a best in class candidate for what will be a key & pivotal position for a premium multi franchise network to include both New and existing legacy dealerships.
The General Manager is ultimately accountable for commercial performance, brand standards, customer experience, and leadership of a multi-disciplinary team.
Role Overview
The General Manager will lead a flagship, premium franchised dealerships, responsible for delivering exceptional commercial results, uncompromising brand standards, and a market-leading customer experience. This role requires a commercially astute, people-centric leader with deep understanding of the franchised motor retail environment, premium brand expectations, and multi-department operational performance.
Key Responsibilities
Commercial Leadership
*Own full P&L responsibility for the dealership, ensuring sustainable profitability across New, Used, Aftersales, and F&I.
*Develop and execute strategic plans to grow market share, maximise revenue streams, and optimise departmental performance.
*Analyse performance metrics, forecasting, and KPIs to drive continuous improvement and operational excellence.
*Ensure stock management, pricing strategy, and margin control are aligned with brand and business objectives.
Customer Experience & Brand Standards
*Champion a luxury-grade customer experience across all touchpoints, ensuring alignment with OEM expectations.
*Maintain showroom, digital, and service environments to premium brand standards.
*Drive CSI performance, ensuring customer issues are resolved promptly and service levels exceed expectations.
Leadership & People Management
*Lead, motivate, and develop a high-performing team across Sales, Aftersales, and Support functions.
*Set clear performance expectations, coaching department heads to deliver consistent results.
*Foster a culture of accountability, collaboration, and continuous improvement.
*Ensure recruitment, succession planning, and talent development support long-term business stability.
Operational Excellence
*Oversee daily dealership operations, ensuring compliance with OEM, FCA, and regulatory requirements.
*Maintain high standards of process adherence across sales, service, parts, and F&I.
*Ensure health & safety, risk management, and governance standards are met.
*Drive digital transformation and modern retailing initiatives to enhance customer engagement and efficiency.
Stakeholder & OEM Relationship Management
*Act as the primary liaison with the manufacturer, ensuring strong alignment on performance, standards, and strategic initiatives.
*Represent the dealership professionally in OEM reviews, audits, and performance meetings.
*Build strong relationships with local business partners, fleet customers, and community stakeholders.
Experience & Background
*Proven track record as a General Manager, Dealer Principal, or Senior Department Head within a premium or prestige franchised motor retail environment.
*Strong commercial acumen with demonstrable P&L ownership and consistent delivery of financial targets.
*Deep understanding of premium OEM expectations, customer behaviours, and brand positioning.
*Experience leading multi-disciplinary teams in a fast-paced, customer-centric environment.
*Ideally experience of Premium or Prestige Franchises however not essential
Skills & Attributes
*Commercially sharp with strong analytical capability and strategic thinking.
*Inspirational leader able to motivate teams and build a high-performance culture.
*Customer-obsessed, with a natural commitment to luxury-grade service.
*Operationally disciplined, ensuring process excellence and compliance.
*Exceptional communicator, confident with senior stakeholders and OEM partners.
*Resilient, adaptable, and proactive, thriving in a dynamic retail environment.
Package
*Competitive base salary with performance-linked bonus.
*Company car (premium brand).
*Comprehensive benefits package.
*Opportunities for progression within a high-performing, well-established group.