Full job descriptionProduct Marketing Manager
*Location: Taunton, Hybrid (minimum 2 days per week in the office)
*Salary: £300 per day
*Job Type: 6 Month Contract
REED Marketing & Creative are pleased to be partnering with a globally recognised organisation operating within a highly technical, data-led environment to recruit a Product Marketing Manager on an initial 6-month contract. This is an exciting opportunity to join a growing Product Marketing function and play a key role in bringing innovative products and services to market across a global customer base.
The Role
Reporting to the Head of Product Marketing, you will lead product marketing activities across a portfolio of products, taking ownership of go-to-market strategy, positioning, proposition development and customer adoption initiatives. Working closely with Product Management, Digital, Campaigns, Commercial and Partner teams, you will help drive successful product launches and long-term commercial growth.
Key Responsibilities
*Develop and deliver go-to-market strategies for new and existing products.
*Create compelling product positioning, messaging and value propositions.
*Use customer, market and competitive insight to validate opportunities and shape product strategy.
*Lead product marketing plans that support successful market introduction and customer adoption.
*Work with cross-functional stakeholders to align commercial priorities and marketing activity.
*Support demand generation, partner enablement and lifecycle marketing initiatives.
*Monitor product performance and recommend improvements to maximise adoption and commercial success.
*Manage multiple product launches and workstreams simultaneously.
Experience & Skills required
*Proven product marketing experience within a complex B2B environment.
*Strong experience developing and executing go-to-market strategies.
*Background within technology, digital services, SaaS, data solutions or similarly technical environments.
*Expertise in product positioning, value proposition development and messaging.
*Experience using customer and market insight to drive commercial decision-making.
*Strong commercial mindset with the ability to drive customer adoption and growth.
*Excellent stakeholder management and influencing skills within matrix organisations.
Interested? Apply online or contact Jo Aldred at Reed Marketing & Creative