Full job descriptionAs an Event Sales Executive, you’ll play a key role in driving revenue for William Reed’s events portfolio by securing delegates, exhibitors and sponsors for industry-leading conferences, awards and exhibitions.


You’ll identify and develop new business opportunities, build relationships with stakeholders across the food and drink industry and demonstrate the value of our events in helping organisations achieve their commercial goals. Through delivering revenue targets and growing participation across our events, you’ll contribute directly to the success and continued growth of the portfolio.

This role is currently based in Crawley and will relocate to our Brighton office from March 2027.

What You’ll Be Doing
*Generate new business opportunities through outbound outreach, networking, referrals and inbound enquiries
*Build and manage a pipeline of prospective exhibitors, sponsors and delegates, progressing opportunities through to conversion
*Develop strong relationships with existing and prospective customers, identifying opportunities to maximise event participation and revenue
*Conduct sales meetings and presentations to demonstrate the value of our events and commercial opportunities
*Prepare proposals, quotations and commercial agreements tailored to customer objectives
*Represent William Reed at industry events and networking opportunities, building relationships and identifying new prospects
*Monitor performance against sales targets and KPIs, maintaining accurate activity, pipeline and forecasting data within the CRM system

What You’ll Need
*Previous experience in a sales, business development, or other commercial role
*Confidence communicating with prospective clients by phone, video call and email
*Strong relationship-building skills and the ability to engage key stakeholders
*Good organisational skills, with the ability to manage multiple opportunities and priorities
*Commercial awareness, customer focus and an interest in understanding customer needs and market trends
*Proficiency in Microsoft Office and confidence learning new systems, including CRM platforms
*A proactive, resilient and results-focused approach, with a desire to develop a successful career in sales

Benefits & Initiatives
*Generous annual leave –25 days plus standard England and Wales bank holidays for full-time employees
*Long service holiday reward – Receive an extra day’s annual leave for each year of service after six years, up to a maximum of 30 days plus bank holidays for full-time colleagues
*Christmas office closure – Enjoy additional paid leave between Christmas Day and New Year’s Day to cover discretionary office closure days
*Holiday purchase scheme – Buy up to three additional days’ annual leave each year and spread the cost over up to six months
*MeDay – Take an additional paid day off to celebrate your birthday, a cultural or religious event, or another occasion that is meaningful to you
*Volunteering day – One paid day each year to support a charity, community group or cause close to your heart
*Hybrid and agile working – Flexible ways of working to help you balance work and life commitments (role dependent)
*Enhanced pension contributions – Benefit from employer pension contributions above the statutory minimum
*Life assurance – Providing financial protection and peace of mind for you and your loved ones
*Group Income Protection – Financial support if you’re unable to work due to long-term illness or injury
*Family-friendly policies – Enhanced pay entitlements to support you and your family during important life events
*Health and wellbeing support, including: *Healthcare cash plan
*Employee Assistance Programme (EAP)
*Virtual GP service
*Health and wellbeing resources and tools

*Commitment to Equity, Diversity and Inclusion – Supported by employee-led networks, with a culture where everyone feels welcome and valued. We are proud to be a Disability Confident Committed employer
*Cycle to Work scheme – Save money and support a healthier commute
*Electric Car scheme – Access an affordable and sustainable way to drive an electric vehicle