This role is the primary liaison for all marketing activities. This individual works directly with the Director to create product segmentation/positioning models, define the competitive landscape, develop go-to-market strategies, and manage the product life cycle road map. You will have responsibility for marketing programmes design and execution.
Client Details
A leading global business in the Consumer Goods industry.
Description
Marketing Strategy & Planning
* Build up target audience and understand their needs & wants.
* Localise target audience from HQ recommendation.
* Define brand & product value positioning by fully understanding the product benefits and competitor’s positioning.
* Build up marketing message house to be clear on tag line, hierarchy of message and reason to buy etc.
* Analyse the marketing performance by the CEX journey and set up the strategic direction in terms of focused marketing channel and decide budget allocation.
* Work with other marketing team to plan the effective and efficient communication channel to achieve the target KPIs and business goal.
* Accountability for the project, deadlines, and budget management.
* Manage key KPIs, track monthly and set up action plan when necessary.
* Find opportunities of commercial growth and decide investment level.
? Product Launches
* Liaise with local product team to understand product strategy and translate for the local market.
* Create and develop the localised message and assets in the compliance with the global brand guideline.
* Conduct regular meeting with stakeholders to check progress of product launches and run the campaigns.
? Campaign Activation
* Be leading position on the various projects led by local or HQ and proceed the project in a timely manner.
* Collaboratively work with the marketing agency to deliver strategy and help them to design activities to meet the purpose successfully.
* Brief and deliver consistency of creative and messaging across all channels.
* Create a mix of promo mechanics to excite the consumer.
? Partnership management
* Collaborate with brand partners on activation’s that allow the business to maximise our brand exposure and gain new potential customers.
* Liaise with the HQ team and internal teams to assess the new opportunity and execute the campaign /promotion with the relevant partners.
* Liaise with HQ and influence their partnership plans to ensure they fit with in the UK strategy.
* Explore opportunities from new business and create the synergy of TV, AV products and partnerships.
Profile
Proven industry experience; product/brand marketing and communication skills.
Consumer electronics industry is preferable but not essential
* Experience working with multi-tiered sales organization, as well as Direct Customers and channel/distribution partners is advantageous
* Product lifecycle management experience, particularly in product launch and channel inventory management, is required
* P&L management experience is required
* Bachelor’s degree is preferred
* Experience working in global CE Organizations with global HQ outside of UK is preferred
Job Offer
* A competitive salary
* This role is 4 days on site
* 25 days holiday
* Private Health care and Pension Contribution
* Healthy discounts on products